brick lane festival

Creative Director

Partners

Digital Catapult Sustainable Data Finance

Keywords

Community, Multicultural, Multiuser, WebGL, WebVR, Immersive, Festival

Brief

BB Studio project to create immersive multicultural festivals.

Creative Process

Within the Digital Catapult Accelerator BB Studio realized this project using the 5G testbed to develop a distributable webgl immersive experience for accessibility and inclusivity to cater for variety of devices and demographics for global engagement.

A rich immersive social web experience which complements the secular Bangladeshi festival of unity - Pahela Baishakh. This is usually celebrated at the London the Brick Lane Festival attracting up to 60000 visitors and in Bangladesh it is celebrated by a population of 163 million people during its new year festivities. In fact Bangladesh alone has approximately 4 festivals a month so around 36 a year.

Festivals and large gatherings are a vital aspect of community life for many cultures around the world celebrating local food, music, craft, dressing up, boosting the creative and hospitality industries. Most of all it’s a time for friends and family to share stories and socialise.

This was the basis for the first of its kind Immersive Magazine celebrating Culture, Fashion and Art of different Diaspora.

Content Wellbeing Inclusion Technology 5G A-Frame, WebVR, LIDAR, Blender Creative Multicultural Multiuser Poems Immersive Story

UN Goals