This special, sponsored edition of our VR Brighton Meetup will give you a chance to find out about how the fashion industry, which has always been at the forefront of experimenting with person-centred marketing channels, has creatively adopted emergent technology such as AR and VR as a medium for the masses, everything from AR mirrors as well as 360 video catwalks.
There will be a range of innovators and expert speakers describing how these technologies have revolutionised the consumer experience as well as hands-on experience with immersive demos.
Whether you work in fashion or are simply interested in how immersive technologies could empower this sector, this event is for you. Come along to network, collaborate and learn from likeminded individuals.
We are excited to announce that we will be joined by:
Sanj Surati, Founder of Tiger Heart who has developed an arresting Ocular Intelligence visualisation to show how people, industries and countries overlap. The visual highlighted how the connecting circles and strands of industry bisect and diverge with the smaller circles of the countries. The Ocular Intelligence aimed to ‘beautify’ data and present a simple way of discovering which industries are in the room, where they are based, what trends can be deduced and provoke debate around the need to collaborate more. Previous work has included Magic Mirror (AR) installations for Charlotte Tilbury, holographic live show for Burberry with120 million viewers and the world’s largest holographic installation for Alfred Dunhill in Shanghai.
Kristina Dimitrova is the founder of INTERLACED - a media and events platform highlighting the most innovative developments for the future of fashion, retail and beauty. INTERLACED is the space that brings together startups, established companies, academia and the public for discussion about the next wave of the industry. Since its beginning in 2015, INTERLACED has hosted a number of fashion tech catwalk shows in London, Austin and Bangladesh, regular meetups and educational workshops. The platform has been named by Deutsche Telekom as one of the top ten sources for news around fashion innovation. With marketing and strategy background as well as deep understanding of digital channels, INTERLACED’s founder, Kristina Dimitrova often curates and speaks at industry events such as Wear It Berlin, European Fashion Forum, Superhuman Summit, Avantex Paris. She is also a jury and mentor for international fashion tech competitions, including Aarhus Walks on Water and The Festival of Curiosity.
Bushra Burge, Founder of BB Studio, an award-winning creative technology company which focuses on engaging ways to tell stories using a considered and innovative user-centred design process to harness the newest technology impactfully. Recent projects have included engaging immersive stories using virtual reality integrated with proprietary wearable technology used for educational and science communication, fashion marketing. Recent awards have included :
2019 SXSW 'Alternate' to Finalists at Style & Wearable Tech in the Interactive Innovation category
2018 Wearsustain EU H2020 Award
2018 Publication and presentation at the Electronic Visualisation and the Arts Conference, British Computer Society
2016 Finalist at the New European Media awards
A big thank you to our sponsor BB Studio
This event is likely to sell out so if you are interested in coming along, please book your place as soon as you can. If you have any questions about this event or would like to know more about demo or speaking opportunities, please drop a message to Chris at firstname.lastname@example.org.
Did you know we run a residency programme at The FuseBox for those developing immersive, connected, intelligent or data-driven products or services? If you would like to find out more about becoming a resident or get a tour of the space, get in touch.